From Pixels to Semantics: Where Streaming Trends Meet the Container
ITU-T SG21 and ISO/IEC JTC 1 SC 29 Joint Workshop on “Media Streaming Service – What’s next”
Geneva, July 14, 2026
Christian Timmerer (AAU/Bitmovin, Austria)
Abstract: The next inflection in streaming isn’t a codec — it’s three pressures (efficiency, low-latency live, and AI-native media) converging on the systems layer, with concrete implications for the MPEG Systems and ITU-T SG21 roadmap drawn from Bitmovin and the ATHENA lab.
